Marketing Intelligence

Bronto Protein

Youth share of voice · social & digital

config sov-th-earned-v7

Live · 2026-09-15 → 2026-10-14

PlatformCompetitorTopic

Last Updated 14 ต.ค. 2569 12:43

Overview

Executive snapshot

Brand SOV %

↓

4.6%

-62.3%vs prior 30d

earned Bronto ÷ 12 tracked brands n=8/173

Category Share %

↓

3.3%

-62.5%vs prior 30d

earned Bronto ÷ brands + other protein n=8/240

Owned share %

↑

50.0%

+22.9%vs prior 30d

owned ÷ all Bronto conversation n=12/24

Earned Mentions

↓

-83.7%vs prior 30d

earned Bronto after dedupe; owned+affiliated counted separately

Total Brand SOV %

↓

12.7%

-45.7%vs prior 30d

all Bronto voices ÷ 12 tracked brands n=24/189

Affiliated Mentions

↓

-73.3%vs prior 30d

Somapa / Bronto Station n=4/24

Youth SOV %

↓

27.8%

-14.7%vs prior 30d

earned Bronto in youth-coded ÷ youth-coded Thai market n=5/18

Positive SOV %

↓

3.6%

-64.7%vs prior 30d

earned Bronto ÷ positive Thai market n=137 positives

Estimated Reach

↓

2,472

-48.9%vs prior 30d

recomputed each load · owned views/reach · earned likes×12 + comments×25 + shares×40

Engagement

↓

206

-48.9%vs prior 30d

Likes + comments + shares

Share of Search

↓

2.2%

-31.2%vs prior 30d

web + YouTube n=46 search mentions

Competitor Rank

↓

#5 / 12

-60.0%vs prior 30d

By mention volume

Trend

Share of voice over time

SOV TrendBronto vs tracked competitors

facebook38.7%

instagram33.2%

web15.6%

tiktok10.2%

youtube2.3%

Takeaways

HIGH

Bronto mention volume fell 58.8% vs the previous window, led by Facebook.

LOW

Youth-coded share is 0.74× overall Bronto SOV (7.0% of mentions).

MEDIUM

Youth / Student is Bronto’s strongest conversation theme (30.6% of tagged mix).

HIGH

Hooray! gained 3.3 pp of SOV versus the previous window.

MEDIUM

Negative mentions (0.8%) cluster around other.

Competition

Where Bronto sits vs the set

Competitive setBronto vs tracked protein brands · insufficient if n < 20

Brand	Category	SOV	Change
Bronto	Target	9.4%	-8.0 pp
Other protein	Unclassified	26.2%	+0.4 pp
Dutch Mill	Dairy Protein	12.1%	+1.8 pp
Tofusan	Plant Protein	10.5%	+2.1 pp
Fitwhey	Sports Nutrition	10.2%	+0.7 pp
Hooray!	RTD Protein	9.4%	+3.3 pp
Vitamilk	Plant Protein	insufficient (n=18)	-1.4 pp
Foremost	Dairy Protein	insufficient (n=17)	+1.8 pp
BAAM	Sports Nutrition	insufficient (n=11)	-0.2 pp
Anlene	Functional Protein	insufficient (n=10)	-0.6 pp
V-Soy	Plant Protein	insufficient (n=5)	-0.6 pp
CP-Meiji	Dairy Protein	insufficient (n=3)	+0.1 pp
Optimum Nutrition	Global Sports Nutrition	insufficient (n=3)	-0.4 pp

SOV vs Market ShareX = engagement share (proxy) · bubble = estimated reach

LeaderChallengerUnder-voicedWeak

Conversation

What people talk about

Bronto Topic Mixcanonical conversation themes

Youth / Student19

Protein18

Sport / Fitness11

Taste7

Nutrition2

Lifestyle2

Health2

Price1

Topic SOV by brandheatmap · share of that topic

Topic	Bronto	Hooray!	CP-Meiji	Dutch Mill	Foremost	Tofusan	Vitamilk	V-Soy	Anlene	Fitwhey	BAAM	Optimum Nutrition
Taste	7%	17%	1%	17%	12%	14%	6%	2%	4%	6%	1%	—
Nutrition	3%	7%	—	4%	10%	3%	3%	6%	9%	4%	3%	4%
Protein	10%	13%	1%	6%	2%	8%	6%	1%	3%	9%	5%	1%
Sport / Fitness	22%	2%	—	8%	—	10%	2%	—	—	18%	2%	—
Health	4%	8%	—	14%	6%	16%	2%	4%	4%	6%	4%	2%
Weight Management	—	8%	4%	12%	4%	—	—	—	8%	15%	4%	—
Youth / Student	70%	4%	—	—	4%	—	—	—	—	—	—	—
Price	4%	9%	—	17%	17%	4%	22%	—	—	13%	4%	4%
Lifestyle	100%	—	—	—	—	—	—	—	—	—	—	—

โปรตีนสำหรับเยาวชน (7)ฟุตบอลเยาวชน (5)BRONTO GO TO SCHOOL (5)ชิมฟรี (4)กิจกรรมโรงเรียน (3)SOMAPA4 SPORTS (3)โรงเรียนโสมาภาพัฒนา (3)กิจกรรมในโรงเรียน (2)โปรตีนจากพืช (2)รอบ 8 ทีมสุดท้าย (2)#โปรตีนสำหรับเยาวชน (10)#พลังบรอนโต (10)#BrontoGoToSchool (5)#SomapapattanaSchool (4)#BETADINE (4)#OSKOOL (4)#KEADSARA (4)#CKMedia (4)

Audience & tone

Youth read and sentiment

Youth Audiencetarget 13–24 · lexicon + self-disclosed only

Estimated Youth Audience

7.0%

student+sport 18 / universe 256

Student / school

5.9%

15 · not parent talk

Youth sport

1.2%

Parent talk

2.0%

5 · excluded from youth

Male / Female

Top interest categories

สถานที่ในข้อความ

Bangkok16 · 6.2% · mention text
Chiang Mai1 · 0.4% · mention text

ผู้ติดตามเพจ (Insights)

Vientiane80 · 12.9% · owned FB followers
Changwat Samut Prakan21 · 3.4% · owned FB followers
Nonthaburi17 · 2.7% · owned FB followers
Pattaya16 · 2.6% · owned FB followers
Ratchaburi14 · 2.3% · owned FB followers

Bronto’s strongest conversation is among students and active-lifestyle audiences.

Youth Audience % = student/school + youth-sport mentions ÷ Thai SOV universe (n=18/256). Youth SOV on the KPI row is earned Bronto inside that youth slice. Parent talk (ลูก / ผู้ปกครอง / น้อง ๆ) is counted separately and is not youth. Gender is self-disclosed only (PDPA Approach A).

Sentimentshare of mentions in window

Positive 53.5% Neutral 45.7% Negative 0.8%

Top Positive Themes

high protein 92
taste 73
fun branding 12
easy to consume 8

Top Negative Themes

other 2

Emerging Issues

No new themes vs previous window

Channels

Platform mix

Platform mixmention volume · Bronto-coded window

Not in ingest: X, Reddit. Collected: TikTok 26 · Instagram 85 · YouTube 6 · Facebook 99 · Web / News 40

Evidence

Content and creators

Creator / Influencertop 5 by Bronto SOV contribution

Creator	Platform	Followers	Mentions	Views	Engagement	Sentiment	SOV %
brontoproteinowned	instagram	1,109	12	—	3	positive	50.0%
@oskoolth	instagram	—	5	—	206	positive	20.8%
somapa4sport	instagram	—	4	—	29	positive	16.7%
keakae1986	instagram	—	1	—	0	positive	4.2%
100063490595023	facebook	—	1	—	0	positive	4.2%

Followers only exist for the owned Page snapshot. Public UGC has no follower field in collectors.

Config sov-th-earned-v7. Brand SOV = earned Bronto ÷ 12 tracked brands. Category Share = earned Bronto ÷ tracked brands + other TH protein. Unclassified, market=global_reference, retail listings, and knowledge-base editorials are excluded from both sides. Deduped by host+path (query/srsltid stripped) or same first 200 chars; one page per window. Youth SOV uses student/school + youth-sport lexicons; parent talk (ลูก/ผู้ปกครอง) is not youth. Owned reach uses stored views/reach when present; earned reach is engagement-weighted. Named brands with fewer than 20 mentions show insufficient data.